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Decisions, Decisions: Features of Online Communities
Open or Closed? A community can be open or closed. An open community, in which all content pages and functionality are available to anyone, allows the content to be found on the Web – driving up your...
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Embed Codes Continue To Be a Reliable Tool, But Also Extend Monetization of...
Embed codes are a social media manager’s best friend. They are the fastest, most efficient, and most legal way of finding content published on social networks and then re-posting it to one’s own blog...
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Google and Social Advertising: Still Not Facebook, But That’s OK
This afternoon I was asked to give comment to a Time magazine reporter on Google’s recent decision to start personalizing some ads in its network — namely, that you will start to see Facebook-like...
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What an Expensive Journalist Is Expected To Do These Days
Yesterday’s news that Yahoo poached famed New York Times tech columnist David Pogue had several analysts and PR people thinking what his new role will most likely entail. CrunchBase Information David...
View ArticleFirst Instagram Ad Goes Live with Michael Kors Watch
Today’s first paid Instagram photo went live. And there are more angry comments than good. (Thanks to social media pal Jane Ko for her tweet.) First instagram ad goes live feat @MichaelKors – more...
View ArticleFor my PR Pro’s: Do You Still Use HARO?
Vote on our poll for For #PR pros: What #journo query services do you use?!
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Don’t Hate on Mozilla for Selling Ads
This week’s news that Mozilla was going to start selling ads that will appear in the tiles of a new tab or page on Firefox had a lot of industry watchers wondering if the non-profit association intent...
View ArticleWebinars: Love ‘Em or Hate ‘Em?
Are webinars still as valuable for lead generation as they once were? My thoughts: maybe. One issue of course is their ubiquity. The other is that most folks are on smartphones and tablets all day...
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Stumped for Content? Look To Your FAQ Pages
As a provider of marketing services to businesses large and small, the catchphrase on everyone’s lips is content marketing or brand journalism. Social media marketing is so…..2010. Content drives the...
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